Marketing (BBA)

The 24-credit-hour Marketing program equips students with the technical knowledge and skills needed to begin a career in this evolving field, which includes analytics, branding, digital marketing, market research, sales, advertising, and communication.

MISSION STATEMENT

The purpose of the Marketing Department is to provide a high-quality, Christ-centered education in marketing that will prepare students to be capable servant leaders in business today and tomorrow.

DEGREE REQUIREMENTS

courses	credit hours (bba)
Developing A Christian Mind DCM 2301 - Developing a Christian Mind	3
Economics	6
ECON 2301 - Principles of Macroeconomics ECON 2302 - Principles of Microeconomics
English	9
ENGL 1301 - Composition and Rhetoric I ENGL 1302 - Composition and Rhetoric II
ENGL 2301 - World Literature I or ENGL 2302 - World Literature II
Fine Arts FINE 1306 - Introduction to Fine Arts	3
Foundations for Excellence	1
FOUN 1101 - Foundations for Excellence is required of all first-year and transfer students with fewer than 15 credit hours. (AP, CLEP, IB, or dual/concurrent credit earned while in high school does not count toward these 15 credit hours.)
History	6
*Choose two:* HIST 1301 - U.S. History to 1865 HIST 1302 - U.S. History Since 1865 HIST 2301 - World Civilization I HIST 2302 - World Civilization II
Kinesiology	2
KNES 1101 - Fitness for Living *and* one additional activity course (KNES 1102-1122); for veterans or those 25 years of age or older prior to enrollment at DBU, KNES courses are waived.
Mathematics	6
MATH 1307 - Finite Math for Business Analysis MATH 1308 - Calculus for Business Analysis
Natural Science (1000 or 2000 level courses only) One laboratory science from Biology, Chemistry, Environmental Science, Geology, Physical Science, or Physics	4
Religion	9
RELI 1301 - Old Testament Survey RELI 1302 - New Testament Survey *and* three additional credit hours depending on credit hours transferred at time of initial enrollment
Social Sciences (1000 or 2000 level courses only)	6
POLS 2301 - American National Government *and* an additional three credit hours may be selected from Psychology or Sociology
Speech COMA 1302 - Speech and Interpersonal Communication	3
TOTAL GENERAL STUDIES HOURS	58
Business Core	33
ACCT 2301 - Principles of Financial Accounting ACCT 2302 - Principles of Managerial Accounting FINA 3301 - Corporate Financial Management MANA 3301 - Principles of Management (S-L) MANA 3305 - Managerial Statistics MANA 3306 - Management Communication MANA 3308 - Business and Public Law MANA 4301 - Operations and Quality Management MANA 4320 - Strategy and Problems in Management MRKT 3301 - Principles of Marketing STIM 3301 - Information Systems for Management
Marketing Major	24
MRKT 3302 - Marketing Research and Analysis MRKT 3303 - Promotional Strategy MRKT 4306 - Digital Marketing Principles MRKT 4307 - Social Media in Business MRKT 4330 - Strategies and Problems in Marketing MRKT 4345 - Consumer Behavior Plus 6 upper-level elective credit hours in marketing
Electives
Upper-Level Business Electives Lower or Upper-Level Business Electives	0 5
TOTAL CREDIT HOURS REQUIRED	120

A 120-credit-hour minimum for a bachelor's degree is required, including 36 upper-level credit hours

At least 12 credit hours in the major program must be completed at Dallas Baptist University, including nine upper-level course hours.

Minimum GPA Required for Graduation from Dallas Baptist University: DBU requires a minimum institutional cumulative, major, and minor GPA of 2.0.

(S-L)=Course(s) with field-based service-learning component.

MINOR IN MARKETING

See information about the marketing minor here.

Students are required to take the Major Field Test (MFT) as part of MANA 4320 Strategy and Problems in Management. Students will prepare for the exam through completion of the coursework of MANA 4320.

Refer to individual course descriptions for course requisites.

COURSE DESCRIPTIONS

Find course descriptions by category under the Undergraduate Course Descriptions section in the navigation panel.